Print Makes a Great First Impression

Let’s just say it simply. People love print.

Sure, maybe we’re a little biased, but the statistics back us up. Try these on for size:

  • 81% of people prefer to read on paper. A Two Sides study indicates that this preference spans all age groups. Respondents also indicated a belief that more information was retained when reading print on paper.
  • A neuromarketing study by Canada Post and True Impact confirmed higher information retention for print – 21% higher than digital media. Print is more memorable than digital messaging.
  • Younger generations prefer and value print. Pew Research Center’s survey on reading indicates that young adults (18 – 29) are more likely to read print books than digital. 72% have read a print book in the past year.

Why is Print so Appealing?

Print makes a multi-sensory impression. The combination of visual appeal and touch is powerful. We’re drawn to an elegant design and the image is reinforced by the touch and texture of soft paper. Print conveys a sense of tangible value to the reader.

There’s another important reason why people value and appreciate print. It’s just convenient. Print on paper is portable. You don’t need wifi access to turn it on. You can share a book or a magazine. Postcards get stuck to the refrigerator.

Build Your Brand

The appeal of print makes it a natural choice for marketers. Even with the multiplication of digital communications channels, the return on investment from print remains very high. That’s why companies continue to select direct mail and print collateral as key components of their marketing program.

There’s no better way to build a brand image than with print.

A Thousand Ways to Use Print

There are literally thousands of application for print. In fact, there are so many possibilities that even printers haven’t imagined them all. South City Print has worked with our Charlotte area customers on tens of thousands of projects since our inception in 1988, and we’ve had the wonderful experience of doing something new every day.  

Read below to learn more about print and the services that South City Print offers to customers like you: